More than ever, restaurants need flexible business models to keep up with an always-changing landscape. That’s why we announced new pricing and plans¹ to give restaurants more options when it comes to their DoorDash partnership — including the ability to choose a plan based on commission rate and the level of built-in marketing support they want. These changes are designed to help DoorDash partners find new customers, gain repeat customers, win business in their neighbourhood, and ultimately increase their bottom line.
In this article, we’ll explore how DoorDash’s new packages and products align with specific business goals to help you understand which options make the most sense for you.
If your goal is to…
Reach new customers and grow off-premise orders
If you’re looking to grow your delivery and pickup sales, we recommend our flagship product — DoorDash Marketplace. DoorDash has the most market share in the US according to Second Measure and a growing presence in Canada, Australia, and other countries.
Featuring your business on DoorDash allows you to provide the delivery and pickup options that diners expect, while giving you access to a new customer base. In fact, 75% of restaurants agree that DoorDash has helped them to reach new customers. Read more about how DoorDash works for restaurants.
Our flexible pricing includes three tiers of Partnership Plans that offer different price points based on the level of marketing support you need. Each DoorDash Partnership Plan includes:
Your choice of 15%, 25% or 30% delivery commission based on the tools included in the plan
6% commission on Pickup orders
Zero credit card processing fees on DoorDash app orders
Online Ordering: commission-free online ordering for your website
$0 activation fees
We also offer all partners POS integrations, 24-hour customer support, and additional resources to drive growth, such as a free menu photoshoot and the option to add tailored marketing and promotions to get you in front of the right customers. Here is a breakdown of the three Partnership Plans based on your business goals. If you still need help figuring out a solution that works for your needs, contact our sales team.
As a new business owner, the priority for me is exposure and I think it's a great option to have different packages to choose from. It gives me the chance to look at my budget as well as the amount of exposure I need for my business and then decide what kind of features I want through my partnership with DoorDash. Sometimes finding something in between is great especially for newer stores.
DoorDash Basic: a cost-effective way to get started
If you want a cost-effective way to get on DoorDash, we recommend DoorDash Basic. This Partnership Plan includes:
Our lowest delivery commission rate at 15%.
Core marketing tools (e.g., listing your business on the DoorDash app, being discoverable in search, and getting featured in our algorithmic collections like “Fastest Near You” or “Local Favorites”). You can add additional marketing programs to boost your restaurant’s in-app visibility and increase orders as needed.
DoorDash Plus: expanded access to orders and customers
If you want to grow your business while keeping costs down, we recommend DoorDash Plus. This Partnership Plan has a 25% delivery commission and includes:
All the benefits of the Basic plan.
Plus DashPass, our top-performing marketing program (more on that below).
An expanded delivery area so you can reach more customers.
DoorDash Premier: maximize orders and new customers with an all-in-one growth package
If you want the most growth and marketing support, choose DoorDash Premier. With a 30% delivery commission, Premier now includes everything in the Plus pricing plan — plus built-in growth tools that help you reach more customers, convert more orders, and run more efficiently.
You’ll get:
Automatic ads support: DoorDash runs Sponsored Listings on your behalf, at no extra cost.
Professional food photography: a $200 credit to cover extras like food, styling, or setup — so your menu looks as good online as it does in person.**
Savings on DoorDash Commerce Platform Pro: up to 35% off DoorDash Commerce Platform Pro, giving you discounted access to loyalty, CRM, and online-ordering tools that grow direct sales and repeat customers.
Growth Guarantee: if you receive fewer than 20 orders in a month during your first 6 months on Premier, DoorDash refunds your delivery commission for that month.
The biggest benefit that we’ve noticed since being onboarded with the Premier Plan is being noticed by customers and expanding the clientele for the restaurant. Having the large delivery radius associated with our Partnership Plan has been very significant for growing our business with our partnership with DoorDash.
Deliver a best in-class customer experience with these DoorDash solutions
Now, let’s explore the new DoorDash Commerce Platform with a collection of products to help you grow your business on your own channels.
Offer delivery and pickup to your customers
If you want to turn your website visitors into loyal customers, we recommend using Online Ordering, included in your Marketplace account.
Online Ordering allows you to add delivery and pickup ordering to your own website — and benefit from the same technology that has helped drive millions of DoorDash orders every day. With an easy setup process, you can leverage DoorDash’s industry-leading software to power your online ordering and get access to Dashers to deliver orders. You just pay a standard payment processing fee, with no commission on orders placed through your website.
Online Ordering is designed to drive higher sales with features like on-page checkout, recommended add-ons and modifications, and customizable menu photos and descriptions.
In [Online Ordering], the Merchant Portal is extremely user friendly, which is very refreshing. As an owner, it's a feature that I'm very comfortable using, especially with the customer support. Everything from the photography, branding, and advertising has been a cool way of marketing our restaurant and generating business for the restaurant.
Get drivers to deliver orders placed on your own website/app
If you’ve already got an online ordering platform and don’t want to manage your own fleet of drivers, we recommend DoorDash Drive On-Demand. This solution allows you to tap into a network of over 7 million Dashers to complete deliveries placed on your ordering platform fast and efficiently.
You only pay a flat fee per delivery – no signup, subscription, or hidden fees. You can request a driver any time to deliver on your behalf, then track orders, streamline labor costs, and drive incremental sales. With over 1,000 integrations, you can seamlessly join Drive On-Demand and operate without managing the back-end tech.
Reach DoorDash’s most engaged customers
We recommend adding DashPass, our membership program that allows the most engaged DoorDash customers to place orders from your business at reduced fees, by signing up for the Plus or Premier plans. With DashPass, high-value customers see your business first and pay lower fees when they order from you — at no added cost to you. Because DashPass customers order more often, and DashPass businesses get increased visibility in the DoorDash App.
Drive growth when you want it with tailored promotions
We recommend exploring ads and promotions, marketing tools to help you improve your in-app placement, attract first-time customers, and create loyal regulars. You’ll also be able to dive into sales data to understand which campaigns drive the most ROI for your business. On average, businesses using our promotions see up to a 20% increase in DoorDash sales.
DoorDash offers two types of marketing solutions depending on your needs:
Sponsored Listings: Reach new customers with ads that place your business at the top of relevant DoorDash search results. Pay only for customer purchases, not ad clicks or impressions.
Promotions: Generate incremental orders with enticing promotions. Customize your target audience and incentive based on your business goals.
The Premier Plan includes a marketing credit to help partners maximize growth and attract the most customers. Partners receive a $50 credit when they spend $100 or more on marketing through DoorDash each month.²
Boost sales of your retail items
We recommend DashMart, which enables you to sell retail items for delivery through DoorDash’s online convenience store. Businesses can add a new revenue stream, selling anything from household essentials to restaurant favourites — including ice cream, chips, sauces, spices, pasta, baked goods, and more.
We are thrilled to launch This Little Goat on DoorDash, so home cooks could quickly receive our globally inspired sauces and spices right to their front door.
Choose the DoorDash solution that’s right for you
Finding the right solution for your business depends on your specific needs and priorities. Whatever your business goal, DoorDash has got you covered. Learn more about the new DoorDash pricing and products to determine how we can help your business thrive, and explore the DoorDash Product Guide for Merchants for more information.
Still needing help deciding? Fill out this form to get more personalized recommendations.
¹Partnership Plans (Basic, Plus, Premier) are available for restaurants with 75 or fewer locations in Canada. 8% (Plus, Premier) and 10% (Basic) Pickup commission is available to all partners in Canada who comply with the DoorDash Merchant Terms of Service, including having DoorDash Pickup menu prices match in-store prices.
²$50 Monthly credit available for eligible merchants in Canada on the Premier plan with a commission rate of 29% or higher. Beginning on the first day of a new month after a Merchant signs up for the Premier Plan, Merchants who spend $100 or more on ads or promotions (pre-tax) through the DoorDash platform during a calendar month will receive a $50 credit, which will be refunded to the Merchant in the Merchant’s first scheduled payout in the following month.
