As the needs of restaurants and small businesses continue to change and a post-pandemic world opens up, DoorDash is also evolving and growing. In order to better serve our business partners and local stakeholders — and inspired by their feedback — we are changing how we do business so merchants can choose exactly how they work with us.
Which DoorDash Pricing Plan is best for my business?
DoorDash offers three flexible Plans — Basic, Plus, and Premier — so you can choose how to grow based on your business goals and the level of built-in support you want. Each plan includes access to delivery and pickup through the DoorDash app, $0 activation fees, and a free trial period so you can see which plan drives the best results for your store.
As of 2025, the Premier pricing plan now includes even more growth support, including automatic ads run on your behalf at no extra cost,¹ a $200 professional food photography credit to help cover additional costs like styling,² and a 35% discount on DoorDash Commerce Platform Pro package to help grow direct sales and customer loyalty.³
DoorDash Basic
With 20% delivery commission, DoorDash Basic is the most cost-effective way for restaurants to offer delivery and pickup to customers on DoorDash Marketplace. Though the Basic plan has a smaller delivery area than Plus and Premier, restaurants can expand their reach on Basic with optional, a la carte marketing programs.
I welcome the different Partnership Plans from DoorDash as it gives a restaurant owner like me the ability to pick and choose what's best for your business, I think it's a great thing that DoorDash is doing.
DoorDash Plus
With the 25% delivery commission rate of DoorDash Plus, restaurants can increase sales with an expanded delivery area and DashPass (27% delivery commission), our customer loyalty program that serves high-value customers who order more frequently. Restaurants who participate in DashPass get increased visibility in our app, and DashPass customers pay reduced fees when they order from DashPass stores. Because DashPass customers order more often, participating restaurants are likely to see increased growth. Restaurants will also get exclusive early access to new products and features.
As a new business owner, the priority for me is exposure and I think it's a great option to have different packages to choose from. It gives me the chance to look at my budget as well as the amount of exposure I need for my business and then decide what kind of features I want through my partnership with DoorDash. Sometimes finding something in between is great especially for newer stores.
DoorDash Premier
With the 29% delivery commission rate of DoorDash Premier, restaurants can maximize sales with the largest delivery area, along with access to our frequent, high-value DashPass customers. The Premier Plan includes a marketing credit to help partners maximize growth and attract the most customers. Partners receive a monthly $50 credit when they spend $100 or more on marketing through DoorDash each month.⁴
With DoorDash Premier, you’ll get automatic ads run on your behalf at no extra cost,¹ a free professional photoshoot² with a $200 credit toward extras, and 35% off the Commerce Platform Pro package.³ These built-in benefits work together to help you reach more customers, boost visibility, and make the most of your Partnership Plan.
New Pickup Pricing (8-10%)
The pickup commission rate is being reduced from 15% to 10% for Basic Plans and 8% for Plus and Premier Plans. This gives our partners the opportunity to use DoorDash to connect directly with customers in their neighbourhood at a significantly lower cost. This rate, and all delivery rates, includes payment processing costs.
Grow direct store sales with Online Ordering
All Partnership Plans include Online Ordering, a system that allows businesses to incorporate DoorDash ordering, delivery, and pickup logistics directly into their website, turning visitors into customers.
Online Ordering is part of DoorDash Commerce Platform, a collection of products and tools that are powered by DoorDash’s leading technology. DoorDash Commerce Platform Starter package is included with your DoorDash Marketplace account, while the Boost and Pro packages offer more advanced tools to drive customer loyalty and repeat purchases.
With Online Ordering, you can ensure your customers have the option to purchase directly from you on your own channels. You can get set up with just a few clicks in your Marketplace account – offering a quick and easy way to start building your online ordering business.
An Ongoing Partnership
These changes were developed in response to direct feedback from business owners and as part of a larger effort to help increase their profits. As the industry continues to evolve, DoorDash is committed to listening to feedback from our restaurant partners, including at monthly Restaurant Advisory Council meetings, and providing services and solutions that are helpful, impactful, and fair.
¹Subject to eligibility requirements. Learn more about automatic ads.
²Premier Merchants who have not yet completed their DoorDash complimentary photoshoot are eligible to receive a $200 payment to cover food prep, setup, or other costs after completing their complimentary photoshoot. Premier Merchants that are outside of the DoorDash photoshoot service area are eligible to receive the $200 payment after uploading 10 approved photos to their menus. If a Premier Merchant has previously received a $300 incentive payment from DoorDash for uploading menu photos, they will not be eligible for this $200 payment. Amount of payments are inclusive of any applicable taxes.
³Subject to eligibility requirements. Learn more about DoorDash Commerce Platform discount.
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