Peter Esmond

Peter Esmond

Global Head of Customer Success, In-Store

Mx - How to Attract New Customers to Your Restaurant - Header

15 Ideas to Attract Customers to Your Restaurant

You typed how to attract customers to my restaurant into a search bar and met a wall of conflicting answers. Post daily on Instagram. Pour your budget into ads. Skip discounts. You're already pulling orders through DoorDash Marketplace, yet customer flow beyond the app is unpredictable, and you can't afford to burn a month's budget on another tactic that flops.

18 June 2026
12 min read
Cooking Up a Mission Statement

20+ Restaurant Mission Statement Examples (+ Template)

You already know why your restaurant exists. It lives in how you greet regulars and the one dish you refuse to pull off the menu. Articulating that into a sentence or two that doesn't read like a generic "great food and service" line? That’s the hard part. If you're an independent owner building or refreshing your brand, you've probably tried out safe phrases like "quality service", only to watch them fall flat.

18 June 2026
6 min read
Mx Blog - How to Write a Restaurant Business Plan: A Step-by-Step Guide - header

How to Write a Restaurant Business Plan: Ultimate Guide

Before a bank funds you, an investor backs you, or a landlord hands you the keys, they want assurance: proof you've thought the hard questions through. Your business plan is that proof. A restaurant business plan solves two issues at once. It's the document used in financing applications, and it's the tool that forces you to test your own idea before risking money.

18 June 2026
11 min read
Group of friends dining out at a restaurant

How to start a restaurant loyalty program in 2026

Restaurant loyalty programs increase repeat orders and revenue. According to the 2026 Restaurant Industry Trends Report, 66% of consumers order more often from restaurants where they actively use a loyalty program.

16 May 2026
12 min read
hero-how-to-increase-restaurant-sales

How to Increase Restaurant Sales: 15 Tactics with Real DoorDash Data

15 strategies to increase restaurant sales in 2026, with real data on what's actually working: menu engineering, delivery optimization, loyalty, and local SEO.

15 May 2026
12 min read