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Grow sales on your own channels with the DoorDash Commerce Platform

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<p>The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.</p><p>To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.</p><p>Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.</p>

Disclaimer

merchant referral program terms and conditions

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<p>With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.</p><p>POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:</p>

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Detailed Error Reporting

Integrated Promotions

Live menu sync

Order ready signal

Real-time 86ing

Real-Time Item Availability

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

<h3>Qualifications to be referred are:</h3><ul><li>A small business restaurant (75 stores or fewer) located in the US or Canada</li><li>Physical location that is publicly accessible to customers (e.g. brick and mortar store, food truck)</li><li>New to DoorDash Marketplace</li><li>Multiple store locations of the same business will be treated as a single Referred Merchant</li></ul><h3>Qualifications for referring merchants to receive their bonus are:</h3><ul><li>Referred restaurant is active on DoorDash Marketplace within 45 days since their referral</li><li>Referred restaurant has 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li><li>Referring restaurant must be active on DoorDash Marketplace</li><li>Referring restaurant must have 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li></ul>

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Dive into insightful success stories, learn expert-level tips, and explore your DoorDash delivery options.

MX - DCP 

Ninetailed - EN US Only

[Ninetailed] Mobile Device

NT - Paid Search & Campaign ID = 22387350661 or 22387350661 (BOF)

Mx - Alcohol Visitors

Mx - Sponsored Listings Visitors

Mx - Promotions Visitors 

Mx - Returning Marketplace Users

Ninetailed - Returning Users

Traffic includes: 
utm_source=Google&utm_medium=Paid_Display
utm_source=Google&utm_medium=Paid_Search
utm_source=Bing&utm_medium=Paid_Search

NT - Paid Search & Display Traffic (BOF)

Ninetailed - US Only (New)

Ninetailed - US Only

Catering Traffic

Ninetailed - EN Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

DDfB - Ninetailed - Enterprise Hero CTA

MX DCP Form Display

Mx - Ninetailed - DCP - Homepage Hero Images Test

Ads - CPG Page A/B test - CPG-tailored messaging Experiment

Ads - Ninetailed Experiment - HOMEPAGE TEST #2 

Ads - Ninetailed Experiment - Landing Page - Test #2

A/B TEST #1: HERO TEST - COMPLIANCE VS. ROI
Variant A: Compliance / Trust-Forward Hero
Variant B: ROI/Reach


Mx Alcohol Landing Page - Ninetailed Experiment #1

Mx Alcohol Landing Page - Ninetailed Experiment #2

Mx - NINETAILED - Flower Shop Landing Page Test #2 A/B (Product-Focused VS. Outcomes-Focused Messaging) 

Mx - NINETAILED - Flower Shop Landing Page Test #1 A/B (Aspirational VS. Practical Framing)

Mx - Ninetailed - Flowers Test #1

DDfB - Ninetailed - Homepage Split Test [03/24]

We’re updating the site photography to the new branding and will be testing the new image versus the outdated image with the business link. Test end date: Jan 8

Mx - Ninetailed - New Image Homepage Hero Test

DDfB - Ninetailed - Homepage Page Test

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

Mx - Ninetailed - DCP Form - Header Copy Test

[NT-5] DDfb Ninetailed testing

Corp - LCSP - NT - Cheeseburger Index

[Ninetailed] Corp - Local Commerce Report - Plotly

test

Mx Ninetailed - Test 1B

Mx Flower 1 Test

Mx (US/CA/AU/NZ) - Flower Shop - NV TEST #1 - Variant B: Aspirational/Lifestyle

We think by focusing on the pricing plan module and adding it top of fold, we will increase conversion.

Mx - Ninetailed - Marketplace Pricing v Content Test

DDfB - Ninetailed Catering - Order now/Concierge form Test

DDfB Pharma CTA: Connect Now vs Connect with Sales

Dx - Ninetailed - Getting Started Hero Banner Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points consistent with the ad assets, then we will increase lead form submissions from merchants because the new positioning will better align with their expectations. 


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Paid Traffic - Homepage Hero Copy Test V2

Mx - Homepage - Content Retargeting - Promotions

Mx - Homepage - Content Retargeting - Alcohol

Mx - Homepage - Content Retargeting - Sponsored Listings

Mx - Ninetailed - Homepage Hero Returning Users - Recommended Product

When users return to the Marketplace Landing page, they see a "Welcome Back" Message in the Hero

Mx - Ninetailed Personalization - Marketplace Returning users

For returning users, show a "welcome back" message in the hero for Homepage

Mx - Ninetailed Personalization - Homepage Returning Users

Mx - Ninetailed - Homepage Hero Returning Users Messaging

For returning users, show a "welcome back" message

Mx - MP Page - Returning Users

Mx - Ninetailed Experience - Cx Reach - David Cohen

More benefit-driven, Dasher-first language (highlighting earnings, variety, and flexibility) will increase engagement and conversion versus generic product naming. https://docs.google.com/document/d/17IbgVyIBWxOQrlPFMwRRjaDz579xRI4KZXQQ7F3Y4qs/edit?usp=sharing

Dx - Ninetailed - Shop & Deliver Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

Shortening the page will improve lead form submissions. 

Mx - Ninetailed - Online Ordering - Shorter Page

Mx - Ninetailed - Homepage Image Test

Mx - Ninetailed - DCP - Video

[NT-4] DDfB Ninetailed Prod Testing

[NT-2] Dx Production Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

Mx - Ninetailed - DCP Form Test - Shortened Version

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

Flexible Fulfillment allows Self-Delivery merchants to fulfill DoorDash orders using their own delivery fleet or DoorDash Dashers, based on rules they set or a manual toggle. Learn how Flexible Fulfillment works, how orders are assigned, how to manage rules and the toggle, and how to troubleshoot common scenarios.

Mx Blog (US/CA/AU) - How Flexible Fulfillment Works for Self-Delivery Merchants

United States, Canada & Australia

How Flexible Fulfillment Works for Self-Delivery Merchants

Discover how DoorDash can help you flourish on one of the biggest fresh flower delivery days of the year.

Mx Flower Shop Blog - Header

Global

Valentine's Day Flower Delivery: How Florists Can Prepare for Peak Demand

This California-based Filipino fusion duo grew their customer base and simplified operations with commission-free online ordering and POS integrations.

Mx - Panda Sal's - Header

How Panda Sal’s and White Rice Deliver Increased Ticket Size by 20% 

Find out how DoorDash works for food trucks, and learn about key features that set up food truck operators for success.

Mx - How DoorDash Works for Food Truck Delivery - Header

How DoorDash Works for Food Truck Delivery

Delivery-only restaurants are reshaping the future of dining. Discover how to launch yours, step-by-step, in this 2025 guide.

Mx - Delivery-only restaurants - Header

Delivery-Only Restaurants: Launching a Profitable Virtual Brand in 2025

Explore the journey of a delivery order and how exactly DoorDash works for restaurants in 2026.

Mx - delivery takeout bag at register

How Does DoorDash Work for Restaurants?

Discover how this growing Bay Area restaurant group leverages DoorDash to expand their business by making their fine dining concepts available for delivery.

Mx (Global) - Omakase Restaurant Group - Header

How Omakase Restaurant Group Increased New Customers by 14% in a Single Quarter

Explore the latest flower delivery trends to help your business bloom.

Mx Blog - Top Flower Delivery and Florist Trends 2025 - Hero

The Top Flower Delivery and Florist Trends Shaping 2025

What food delivery statistics and trends should restaurant owners expect in 2024? Learn about the consumer behavior that's shaping the industry worldwide.

Menu-Engineering-02 - takeout bag sushi

50+ Food and Alcohol Delivery Statistics and Trends for 2025

Explore today's dining habits among Australian consumers and get industry insights from the DoorDash Delivery Trends Report.

Mx Blog - Understanding the Rise of Food Delivery Services - hero

Mx Blog - Understanding the Rise of Food Delivery Services - handoff takeout bag

2025 Food Delivery and Restaurant Trends in Australia

Learn how True Food Kitchen leveraged DoorDash Capital, enabling them to scale their business while also investing in existing locations.

true-food-kitchen-header

How True Food Kitchen Used DoorDash Capital to Fuel Expansion

Discover how H&H Bagels partnered with DoorDash to build a tech-forward franchise model, bringing their authentic New York City bagels to customers across the country.

Mx H&H Bagels - hero image

How H&H Bagels Increased Online Orders by 166% by Launching a Branded Mobile App with DoorDash Commerce Platform

Read up on how this beloved Thai restaurant leverages DoorDash marketing tools to win new customers across locations.

Farmhouse Thai

How Farmhouse Kitchen Earned Nearly $150K with Sponsored Listings

Learn how alcohol delivery works for restaurants, wine shops, specialty liquor stores, and more with DoorDash as your delivery service partner.

Mx Blog - How Alcohol Delivery Services Work

How Alcohol Delivery Services Work: A Guide to Selling Alcohol on DoorDash

Learn how this Indian-inspired restaurant partners with DoorDash to grow their customer base in Washington, DC.

Mx - Blog - Daru Casestudy - Lobster

How DoorDash Drives 12%+ of Daru’s Revenue

From meals and brews to summer picnic food and florals — learn how to prepare your business to deliver on outdoor gatherings.

Mx Blog - Sushi takeout - hero

Best Picnic Foods and Business Prep Tips for Outdoor Gatherings

Learn the advantages and potential drawbacks of owning a restaurant franchise, so you can make the best decision for your business.

Mx restaurant kitchen staff working

The Pros and Cons of Owning a Restaurant Franchise

Learn how this iconic Black-owned soul food restaurant in Los Angeles adapted to an evolving neighborhood while staying true to its roots. 

Mx - Dulan's - hero image

How Dulan's on Crenshaw Increased Revenue 25% with DoorDash

Learn how this San Francisco neighborhood staple used DoorDash Capital to expand their business, even in the city's unpredictable restaurant market.