I started looking at the data… everything led to us being able to push over $400K in sales.

Daniel BorregoOwner

Marketplace
Orlando, FL
Mexican Taqueria
3+ Locations

July 7, 2026

FAST-CASUAL TAQUERIA · ORLANDO, FL

“I'm a data analyst by background, studying systems engineering. When I opened Tacos My Guey, I brought that same mindset to the restaurant. I want to understand what's working, what isn't, and why. That's what made the early DoorDash experience so frustrating. I had the drive to dig in. I just didn't have the support to do it.”

Over the past year

$400K

Total sales generated through DoorDash

+25%

Average ticket lift — from $20 to $25

Why they walked away

"I didn't quit DoorDash because of the platform. I quit because of the relationship."

The support problem

"Every time I tried to build a strategy, I was starting over with someone new. The revolving door of account reps made it impossible to get traction. I wasn't looking for a vendor — I was looking for a partner. And I wasn't finding one."

The trust problem

"Without consistent support, I couldn't trust that DoorDash was working for me. I had questions about my data, my menu, my performance — and no one who knew my business well enough to answer them. That erodes confidence fast."

The decision

"Eventually, I made a call. I paused the partnership entirely. It wasn't an easy decision — but I had to ask myself honestly: is DoorDash right for me?"

"I felt frustrated with DoorDash. I didn't feel, in that moment, the support I needed."
— Daniel Borrego, Owner, Tacos My Guey

What changed everything

"She listened. She came to the store. That made all the difference."

The relationship

"After I paused, a DoorDash rep reached out proactively. She didn't just call, she came to the store. She listened to what hadn't been working and stayed engaged. That was the turning point. Not a product, not a promotion."

How it changed things

Rebuilt trust through consistent, in-person support
Gave Daniel a real partner to build a strategy with — not just a contact to call

DoorDash Analytics

"Once the relationship was solid, I could finally do what I'd wanted to do from the start — dig into the numbers. DoorDash's analytics let me map the customer journey, understand ordering behavior, and make real decisions about my menu."

How they used it

Analyzed the customer journey to understand what was driving orders
Used performance data to optimize the menu and pricing strategy

Menu optimization

"The data pointed to a clear opportunity. By adjusting the menu based on what the analytics showed, we moved our average ticket from $20 to $25. That's not a guess — it's what happens when you let the numbers lead."

How they used it

Rebuilt trust through consistent, in-person support
Gave Daniel a real partner to build a strategy with — not just a contact to call

Where are they now

"I didn't just come back to DoorDash. I built something with it."

$400K+ in total DoorDash sales — The result of finally having the support and the data to work with
25% average ticket lift — From $20 to $25, driven by analytics and menu strategy
Franchise growth plans underway — DoorDash isn't just a delivery channel — it's part of how they scale

Tacos My Guey after going back to DoorDash

“With DoorDash, you can go in and take a look - how is the customer journey? build the right items, for the right delivery with the right strategy on the menu... we have been increasing our average ticket from $20 to $25.”
— Daniel Borrego, Owner, Tacos My Guey · Orlando, FL