Availability: This feature isn't available to Enterprise Merchants.
What are menu item labels?
Menu item labels describe key attributes of a dish, such as vegan, gluten-free, or spicy. These labels help customers discover items that match their dietary needs, allergen considerations, and taste preferences.
When labels are applied, eligible items may appear in relevant filters on your store page, making it easier for customers to browse your menu.
Please note that label changes apply at the menu level. If a food item appears on multiple menus, the label will update across all of them. This also applies if you use a point-of-sale (POS) integration.
Where can I view menu item labels?
You can view labels for each item directly in Merchant Portal:
Log in to the Merchant Portal
Select Menu from the left-hand navigation
Choose the menu you want to edit
Select an item
Scroll to Food labels in the right-hand panel
How do I add, edit, or remove menu item labels?
You can manage labels for individual menu items at any time.
In the Menu, select the item you want to update
Scroll to the Food labels section
Select or deselect the appropriate labels
Tap Save — your changes apply immediately
Tip: Review labels carefully — especially for dietary or allergen-related attributes — to make sure they accurately reflect your menu items.
How does DoorDash determine menu item labels?
DoorDash uses a combination of machine learning and human review to suggest labels based on:
Item names
Item descriptions
Menu photos
These suggestions help identify common dietary, allergen, and taste attributes, which you can then review in the Merchant Portal.
Why do some labels require review?
Some labels — such as gluten-free or vegan — are considered highly sensitive. Because customers rely on these labels to make safe choices, you must review and confirm them before they're used for discovery.
DoorDash may suggest a label, but it won't be applied until you approve it in the Merchant Portal.
What if I use a POS integration?
Enterprise Merchants: This feature isn't available. Contact your account owner or Merchant Support for guidance.
Non-Enterprise Merchants using POS integrations: You can still use Food labels.
Need help managing menu item labels?
If you need assistance, either contact your Account Manager, email menulabels@doordash.com, or reach out to Merchant Support
