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Grow sales on your own channels with the DoorDash Commerce Platform

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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

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With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Live menu sync

Order ready signal

Real-time 86ing

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Learn how to increase profit margins and reduce operating costs

NT - Paid Search & Campaign ID = 22387350661 or 22387350661 (BOF)

Mx - Alcohol Visitors

Mx - Sponsored Listings Visitors

Mx - Promotions Visitors 

Mx - Returning Marketplace Users

Ninetailed - EN US Only

Ninetailed - Returning Users

Traffic includes: 
utm_source=Google&utm_medium=Paid_Display
utm_source=Google&utm_medium=Paid_Search
utm_source=Bing&utm_medium=Paid_Search

NT - Paid Search & Display Traffic (BOF)

Ninetailed - US Only (New)

Ninetailed - US Only

Catering Traffic

Ninetailed - EN Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points consistent with the ad assets, then we will increase lead form submissions from merchants because the new positioning will better align with their expectations. 


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Paid Traffic - Homepage Hero Copy Test V2

We think by focusing on the pricing plan module and adding it top of fold, we will increase conversion.

Mx - Ninetailed - Marketplace Pricing v Content Test

Mx - Homepage - Content Retargeting - Promotions

Mx - Homepage - Content Retargeting - Alcohol

Mx - Homepage - Content Retargeting - Sponsored Listings

Mx - Ninetailed - Homepage Hero Returning Users - Recommended Product

When users return to the Marketplace Landing page, they see a "Welcome Back" Message in the Hero

Mx - Ninetailed Personalization - Marketplace Returning users

For returning users, show a "welcome back" message in the hero for Homepage

Mx - Ninetailed Personalization - Homepage Returning Users

Mx - Ninetailed - Homepage Hero Returning Users Messaging

For returning users, show a "welcome back" message

Mx - MP Page - Returning Users

Mx - Ninetailed Experience - Cx Reach - David Cohen

More benefit-driven, Dasher-first language (highlighting earnings, variety, and flexibility) will increase engagement and conversion versus generic product naming. https://docs.google.com/document/d/17IbgVyIBWxOQrlPFMwRRjaDz579xRI4KZXQQ7F3Y4qs/edit?usp=sharing

Dx - Ninetailed - Shop & Deliver Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

Shortening the page will improve lead form submissions. 

Mx - Ninetailed - Online Ordering - Shorter Page

Mx - Ninetailed - Homepage Image Test

Mx - Ninetailed - DCP - Video

[NT-5] DDfb Ninetailed testing

DDfB Pharma CTA: Connect Now vs Connect with Sales

[NT-4] DDfB Ninetailed Prod Testing

[NT-2] Dx Production Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

DDfB - Ninetailed Catering - Order now/Concierge form Test

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Mx - Ninetailed - DCP Form Test - Shortened Version

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

test

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Mx - Ninetailed - DCP Form - Header Copy Test

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

Dx - Ninetailed - Getting Started Hero Banner Test

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

With the busiest days for delivery right around the corner, now’s the time to prepare.

Mx - Learning Center - Reduce Staffing Strain - Header

United States, Australia & New Zealand

5 Tips to Reduce Staffing Strain During Your Busiest Times 

Find out why DoorDash adds photos to your store and learn how to maximize your menu's visual appeal to boost customer engagement and sales

Mx Learning Center - What Types of Photos Does DoorDash Add to My Menu - Header

Global

What Types of Photos Does DoorDash Add to My Menu?

Tips to optimize your Ads and Promotions.

Mx - Ads & Promos - Header

How to Get the Most Out of DoorDash Ads & Promotions

Learn to grow your average order volume on DoorDash.

Mx - Increase Order Size - Header

United States

How to Increase Your Order Size and Volume

Learn how to grow your customer base and boost order volume like these restaurateurs.

Mx - Attract New Customers - Header

How to Attract New Customers with DoorDash

Learn how to create compelling menu descriptions with one click. 

Mx_Superfine_DiningRoom_MxComputer_0624

How to Enhance Your Menu with the Item Description Generator

Reward repeat customers and grow lifetime value with DoorDash Store Loyalty, a customizable rewards program built right into the DoorDash Merchant Portal.



Mx - Store Loyalty - Header

How to Boost Customer Retention with DoorDash Store Loyalty

A brandable online ordering solution that makes it easy to grow sales across your own channels (website, native apps, social media, Google page).

Mx - Illustration- Desktop

United States, Canada & Australia

How to Add Online Ordering to Your Restaurant’s Website

Maximize your profits by offering delivery without managing your own fleet of drivers.

Mx- Drive On-Demand - Tablet with flowers

How You Can Deliver Directly to Your Customer with Drive On-Demand

How DoorDash can help you grow online, attract new customers, increase your order size, and more.

How to use the DoorDash Merchant Suite

How to Grow Your Business on DoorDash

Learn how to grow your business and attract new customers with DoorDash marketing.

LC-hero-1208x1080-v40.01-Marketing101

Marketing 101: How to Use Ads & Promos

DoorDash adds value to your promotion to drive more orders at no additional cost to you.

LC-hero-1208x1080-v69.03-Boosted-Promo

How DoorDash Boosts Your Promos During Occasions

Your optimization score is the key to understanding your store’s sales potential on DoorDash.

LC-hero-1208x1080-v38.06

How to Optimize Your Business on DoorDash

Make the most out of DoorDash features and industry trends to optimize your menu and increase orders.

LC-hero-1208x1080-v77.01.03-Jul-Aug-2024-digest

New for Fall: 6 Ways to Enhance Your Menu and Drive More Orders

Read up on eight high quality integration partners that meet our rigorous quality standards.

Today's 8 High Quality POS Partners for your Restaurant Integration with DoorDash

Get access to high-value customers and grow online with DashPass.

Mx Learning Center - DashPass header

How to Grow Online with DashPass

Increase your order volume by offering alcohol delivery on DoorDash.

Alcohol

How Offering Alcohol Delivery on DoorDash Can Increase Your Order Size

Learn how to update your menu to provide your customers with a better experience, ease the burden on your kitchen, and drive customer loyalty and growth.

Mx - LC-menu-tips-hero-1208x1080

11 Tips to Design a High Performing DoorDash Menu

Marking up your price on DoorDash could be hurting your sales.

LC-hero-1208x1080-v53.01-Menu-Pricing-Insights

How Menu Pricing Could Impact Your Sales

Strategies to grow your business in 2024.

Merchant Digest - Jan : Feb 2024

How to Use DoorDash Insights to Improve Your 2024 Strategy

blog-hero-1208x1080-v192.16.01

4 Tips to Grow Your Sales in Fall 2023

Strategies for tackling the challenges of inflation head-on.

blog-hero-1208x1080-v190.01.01

August 2023 Merchant Digest: How to Combat Rising Prices

Build repeat business by creating a Store Loyalty program in the Merchant Portal.

Marketplace

Commerce Platform