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Grow sales on your own channels with the DoorDash Commerce Platform

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<p>The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.</p><p>To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.</p><p>Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.</p>

Disclaimer

merchant referral program terms and conditions

If you'd like to request an integration, click “Request partner” below

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<p>With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.</p><p>POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:</p>

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Live menu sync

Order ready signal

Real-time 86ing

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

<h3>Qualifications to be referred are:</h3><ul><li>A small business restaurant (75 stores or fewer) located in the US or Canada, excluding Puerto Rico</li><li>Physical location that is publicly accessible to customers (e.g. brick and mortar store, food truck)</li><li>New to DoorDash Marketplace</li><li>Multiple store locations of the same business will be treated as a single Referred Merchant</li></ul><h3>Qualifications for referring merchants to receive their bonus are:</h3><ul><li>Referred restaurant is active on DoorDash Marketplace within 45 days since their referral</li><li>Referred restaurant has 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li><li>Referring restaurant must be active on DoorDash Marketplace</li><li>Referring restaurant must have 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li></ul>

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Learn how to optimize your menu design, menu costing, and menu pricing - online and in-store.

[Ninetailed] Mobile Device

NT - Paid Search & Campaign ID = 22387350661 or 22387350661 (BOF)

Mx - Alcohol Visitors

Mx - Sponsored Listings Visitors

Mx - Promotions Visitors 

Mx - Returning Marketplace Users

Ninetailed - EN US Only

Ninetailed - Returning Users

Traffic includes: 
utm_source=Google&utm_medium=Paid_Display
utm_source=Google&utm_medium=Paid_Search
utm_source=Bing&utm_medium=Paid_Search

NT - Paid Search & Display Traffic (BOF)

Ninetailed - US Only (New)

Ninetailed - US Only

Catering Traffic

Ninetailed - EN Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

[Ninetailed] Corp - Local Commerce Report - Plotly

We think by focusing on the pricing plan module and adding it top of fold, we will increase conversion.

Mx - Ninetailed - Marketplace Pricing v Content Test

DDfB - Ninetailed Catering - Order now/Concierge form Test

DDfB Pharma CTA: Connect Now vs Connect with Sales

Dx - Ninetailed - Getting Started Hero Banner Test

We’re updating the site photography to the new branding and will be testing the new image versus the outdated image with the business link. Test end date: Jan 8

Mx - Ninetailed - New Image Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points consistent with the ad assets, then we will increase lead form submissions from merchants because the new positioning will better align with their expectations. 


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Paid Traffic - Homepage Hero Copy Test V2

Mx - Homepage - Content Retargeting - Promotions

Mx - Homepage - Content Retargeting - Alcohol

Mx - Homepage - Content Retargeting - Sponsored Listings

Mx - Ninetailed - Homepage Hero Returning Users - Recommended Product

When users return to the Marketplace Landing page, they see a "Welcome Back" Message in the Hero

Mx - Ninetailed Personalization - Marketplace Returning users

For returning users, show a "welcome back" message in the hero for Homepage

Mx - Ninetailed Personalization - Homepage Returning Users

Mx - Ninetailed - Homepage Hero Returning Users Messaging

For returning users, show a "welcome back" message

Mx - MP Page - Returning Users

Mx - Ninetailed Experience - Cx Reach - David Cohen

More benefit-driven, Dasher-first language (highlighting earnings, variety, and flexibility) will increase engagement and conversion versus generic product naming. https://docs.google.com/document/d/17IbgVyIBWxOQrlPFMwRRjaDz579xRI4KZXQQ7F3Y4qs/edit?usp=sharing

Dx - Ninetailed - Shop & Deliver Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

Shortening the page will improve lead form submissions. 

Mx - Ninetailed - Online Ordering - Shorter Page

Mx - Ninetailed - Homepage Image Test

Mx - Ninetailed - DCP - Video

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

[NT-2] Dx Production Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Mx - Ninetailed - DCP Form Test - Shortened Version

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

test

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Mx - Ninetailed - DCP Form - Header Copy Test

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

Game Day is a great opportunity to drive takeout sales — whether it’s running a special promotion on tacos or hosting a giveaway.

Mx - Commerce Platform - Game Day - Inline 

United States

Football Game Day Menu Ideas & Promotion Tips

Learn how to create a great restaurant website design that attracts customers and boosts your restaurant's growth, plus see real restaurant website examples.

Mx - Restaurant Website - Header

How to Create a Restaurant Website Design that Sells (With Real Examples)

Learn how to analyze menu data and customer insights to make smarter decisions, so you can stay competitive and improve the customer experience.

mx chef talking with staff

Global

How Restaurants Can Use Data to Optimize Menu Items

Strong menu photos help customers choose faster, order more often, and boost restaurant sales.

Mx - How to take amazing photos - Header

6 Tips for Taking Amazing Restaurant Menu Photos

Learn how to write mouth-watering food descriptions for your online menu, including examples of creative food descriptions to inspire you. 

blog-hero-1920x678-v37.08.01.jpg

How to Write Food Descriptions for Your Online Menu

Explore why food transparency matters for restaurants and discover actionable tips to enhance menu transparency, meet customer demands, and build trust.

dietary-transparency-01

How Restaurants Can Improve Food Transparency on Menus

Discover the essential differences between fast food and fast casual dining to help you decide which restaurant model aligns best with your business goals.

Mx Blog: Fat Food vs. Fast Casual

Fast Food vs. Fast Casual: Which is Right for Your Business?

Boost restaurant profits with menu engineering tips. Learn to analyze costs, design menus, and optimize pricing for success.

Tableside Order & Pay - Integrations 

Menu Engineering 101: Practical Tips to Increase Restaurant Profits

Looking for happy hour promotion ideas? Read our guide to hosting a successful happy hour to reach new customers and increase sales.

Mx Blog: Happy-hour-01

Tips for Hosting and Promoting a Happy Hour

How to create a mocktail menu that appeals to everyone. Explore tips, trends, and recipes for elevating your non-alcoholic drink offerings.

Non-Alcoholic-Mocktail-Menu-01

How to Create a Non-Alcoholic Mocktail Menu

Learn how to make your restaurant inclusive with a diverse menu that accommodates modern consumers.

Mx Blog - The Rise of Diverse Restaurant Menus | DoorDash

Why Diverse and Inclusive Menus Are the Future of Restaurants

This football season, you can score big with fans with these game day food menus and promotional ideas. 

Mx Blog (US/CA/AU/NZ)- The Best Football Promo Ideas for Bars and Restaurants - football and beer

Mx Blog (US/CA/AU/NZ)- The Best Football Promo Ideas for Bars and Restaurants - header

The Best Football Promo Ideas for Bars and Restaurants

The most successful businesses don't just review sales reports — they use analytics and insights to manage food costs, enhance customer experiences, optimize marketing campaigns, and more.

Mx Blog - header-Navigating Food Delivery Analytics

How to Use Restaurant Analytics to Help Increase Revenue

If you’re looking to maximize revenue by attracting college students to your bar or restaurant, it’s a good idea to know the best alcohol for college students so that you can serve their needs. 

Mx Blog - The Most Popular Alcohol Trends 2024 - Toasting with alcohol

What are the Most Popular Drinks for College Students?

If you already operate a brewery, starting a taproom is the logical next step to expand your business. But what is a taproom, and how do you start one?

CxBlog-DD-Beer-Glassware

How to Start a Taproom

Discover the most effective promotions to help boost your restaurant marketing strategy. 


Mx Blog (US/CA/AU/NZ) - 18 Effective Restaurant Promotion Ideas to Grow Your Business - hero

Mx Restaurant Promotion Ideas - take food photo

18 Effective Restaurant Promotion Ideas to Grow Your Business

Discover the most popular types of restaurants, from bistros and diners to coffee shops and fine dining — and learn what makes them profitable.

Mx Blog - The 18 Most Popular Types of Restaurants, From Fine Dining to Food Trucks - header

Mx Blog - Favorites Thai - types of restaurants hero

The Most 18 Popular Restaurant Types Explained 

Discover how to craft a winning restaurant business plan that charts a path toward success.

Mx Blog - How to Write a Restaurant Business Plan: A Step-by-Step Guide - header

How to Write a Restaurant Business Plan: A Step-by-Step Guide

Get inspired by these examples of restaurant menus and learn how to stand out from competitors, attract more customers, and boost sales.

Mx- Restaurant Menu 

7 Restaurant Menu Examples: How to Design a Menu that Sells

The city has long been a vibrant hub of Vietnamese food. Today, a new generation is striking a balance all their own — between creativity and tradition, innovation and memory.

Mx - Jacob Trinh Pho Town Philly 

Photown Philly

Learn how to create an online ordering website for your restaurant. Get simple steps to build a restaurant website and attract loyal customers for growth.

online-ordering-website-doordash-storefront

blog-hero-1920x678-v46.03.01.jpg

United States, Canada & Australia

How to Create a Restaurant Online Ordering Website

Learn how to calculate and optimize your food cost percentage to increase profitability, price your menu strategically, and run a more efficient kitchen.

Mx Blog (US/CA/AU/NZ) - How to Calculate Your Food Cost Percentage - owner looking at bills

Mx Blog (US/CA/AU/NZ) - How to Calculate Your Food Cost Percentage - hero

How to Calculate Your Food Cost Percentage

Wondering what your liquor cost percentage is? Learn how to calculate and optimize this key business metric for bars and restaurants.

Mx Blog (US/CA/AU/NZ) - 7 Ways to Lower Your Liquor Cost Percentage - image of customers drinking

Mx Blog (US/CA/AU/NZ) - 7 Ways to Lower Your Liquor Cost Percentage - hero

7 Ways to Lower Your Liquor Cost Percentage

This San Francisco restaurant revamped their menu and operations to become more approachable — while still maintaining profits.