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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

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Learn how to optimize your menu design, menu costing, and menu pricing - online and in-store.

Ninetailed - EN US Only

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test

[NT-3] Mx Ninetailed Prod Testing

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

Dx - Ninetailed - Getting Started Hero Banner Test

[NT-2] Dx Production Testing

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

Learn how to write mouth-watering food descriptions for your online menu, including examples of creative food descriptions to inspire you. 

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Global

How to Write Food Descriptions for Your Online Menu

Explore why food transparency matters for restaurants and discover actionable tips to enhance menu transparency, meet customer demands, and build trust.

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How Restaurants Can Improve Food Transparency on Menus

Discover the essential differences between fast food and fast casual dining to help you decide which restaurant model aligns best with your business goals.

Mx Blog: Fat Food vs. Fast Casual

Fast Food vs. Fast Casual: Which is Right for Your Business?

Boost restaurant profits with menu engineering tips. Learn to analyze costs, design menus, and optimize pricing for success.

Tableside Order & Pay - Integrations 

Menu Engineering 101: Practical Tips to Increase Restaurant Profits

Looking for happy hour promotion ideas? Read our guide to hosting a successful happy hour to reach new customers and increase sales.

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Tips for Hosting and Promoting a Happy Hour

How to create a mocktail menu that appeals to everyone. Explore tips, trends, and recipes for elevating your non-alcoholic drink offerings.

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How to Create a Non-Alcoholic Mocktail Menu

Learn how to make your restaurant inclusive with a diverse menu that accommodates modern consumers.

Mx Blog - The Rise of Diverse Restaurant Menus | DoorDash

Why Diverse and Inclusive Menus Are the Future of Restaurants

Game Day is a great opportunity to drive takeout sales — whether it’s running a special promotion on tacos or hosting a giveaway.

Game Day 

United States

Football Game Day Menu Ideas & Promotion Tips

This football season, you can score big with fans with these game day food menus and promotional ideas. 

Mx Blog (US/CA/AU/NZ)- The Best Football Promo Ideas for Bars and Restaurants - football and beer

Mx Blog (US/CA/AU/NZ)- The Best Football Promo Ideas for Bars and Restaurants - header

The Best Football Promo Ideas for Bars and Restaurants

The most successful businesses don't just review sales reports — they use analytics and insights to manage food costs, enhance customer experiences, optimize marketing campaigns, and more.

Mx Blog - header-Navigating Food Delivery Analytics

How to Use Restaurant Analytics to Help Increase Revenue

Learn how Quick Response (QR) code menus can benefit restaurants by simplifying and enhancing the customer ordering process.

Mx Blog (US/CA/AU/NZ) - The Benefits of QR Code Menus With Digital Ordering - Header

The Benefits of QR Code Menus With Digital Ordering

If you already operate a brewery, starting a taproom is the logical next step to expand your business. But what is a taproom, and how do you start one?

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How to Start a Taproom

If you’re looking to maximize revenue by attracting college students to your bar or restaurant, it’s a good idea to know the best alcohol for college students so that you can serve their needs. 

Mx Blog - The Most Popular Alcohol Trends 2024 - Toasting with alcohol

What are the Most Popular Drinks for College Students?

Discover the most effective promotions to help boost your restaurant marketing strategy. 


Mx Blog (US/CA/AU/NZ) - 18 Effective Restaurant Promotion Ideas to Grow Your Business - hero

Mx Restaurant Promotion Ideas - take food photo

18 Effective Restaurant Promotion Ideas to Grow Your Business

Discover the most popular types of restaurants, from bistros and diners to coffee shops and fine dining — and learn what makes them profitable.

Mx Blog - The 18 Most Popular Types of Restaurants, From Fine Dining to Food Trucks - header

Mx Blog - Favorites Thai - types of restaurants hero

The 18 Most Popular Types of Restaurants, From Fine Dining to Food Trucks

Discover how to craft a winning restaurant business plan that charts a path toward success.

Mx Blog - How to Write a Restaurant Business Plan: A Step-by-Step Guide - header

How to Write a Restaurant Business Plan: A Step-by-Step Guide

Get inspired by these restaurant menu examples and learn how to stand out from competitors, attract more customers, and boost sales.

Mx- Restaurant Menu 

7 Restaurant Menu Examples: How to Design a Menu that Sells

The city has long been a vibrant hub of Vietnamese food. Today, a new generation is striking a balance all their own — between creativity and tradition, innovation and memory.

Mx - Jacob Trinh Pho Town Philly 

Photown Philly

Learn how to create an online ordering website for your restaurant. Get simple steps to build a restaurant website and attract loyal customers for growth.

online-ordering-website-doordash-storefront

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United States, Canada & Australia

How to Create a Restaurant Online Ordering Website

Discover the essentials of restaurant website design. Learn how to create an engaging online presence that attracts customers and boosts your restaurant's growth.

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How to Create a Restaurant Website Design that Sells

These are the best strategies to optimize your food cost percentage formula and improve your restaurant profitability.

Mx Blog (US/CA/AU/NZ) - How to Calculate Your Food Cost Percentage - owner looking at bills

Mx Blog (US/CA/AU/NZ) - How to Calculate Your Food Cost Percentage - hero

How to Calculate Your Food Cost Percentage

Wondering what your liquor cost percentage is? Learn how to calculate and optimize this key business metric for bars and restaurants.

Mx Blog (US/CA/AU/NZ) - 7 Ways to Lower Your Liquor Cost Percentage - image of customers drinking

Mx Blog (US/CA/AU/NZ) - 7 Ways to Lower Your Liquor Cost Percentage - hero

7 Ways to Lower Your Liquor Cost Percentage

This San Francisco restaurant revamped their menu and operations to become more approachable — while still maintaining profits.

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How Che Fico Alimentari Lowered Their Menu Prices

Discover how to create a seasonal winter restaurant menu that helps attract new customers and drive sales in the colder months.

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5 Winter Menu Ideas Proven to Work for Restaurants

Learn about the global food trends that are showing up on restaurant food and drink menus around the world.

Mx Blog (US/CA/AU/NZ) - Global food trends image

Global Food Trends: What Restaurants Need to Know in 2023

When devising your restaurant’s menu pricing strategy, there are many important factors to consider. Read our blog for tips, formulas, and more.

Restaurant menu pricing

Restaurant Menu Pricing: How to Price for Profit

What alcohol and beer ordering trends were popular with customers on DoorDash in 2021? Discover our exclusive DoorDash data on the latest in alcohol ordering trends. 


Mx - Beer Delivery Trends - Hero Image

United States & Canada

Alcohol & Beer Ordering Trends, According to DoorDash Data

The restaurant limited time offer (LTO) is an industry staple. When properly executed, customers respond by driving up demand and creating buzz. Here are five key ingredients for your restaurant’s LTO.



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The Art of a Successful Restaurant LTO

Learn how to price desserts to help improve your restaurant's profit margins. 

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How to Price Desserts at Your Restaurant 

High-quality menu photography piques interest in new dishes, engages customers, and drives sales. Here are 6 tips to make your menu photos look their best.

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How to Take Amazing Restaurant Menu Photos