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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

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Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - EN US Only

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero Test

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

DDfB Pharma CTA: Connect Now vs Connect with Sales

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Dx - Ninetailed - Getting Started Hero Banner Test

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

[NT-2] Dx Production Testing

Learn how to analyze menu data and customer insights to make smarter decisions, so you can stay competitive and improve the customer experience.

mx chef talking with staff

Global

How Restaurants Can Use Data to Optimize Menu Items

Discover how fast and flexible financing helped this restaurant pivot quickly to handle critical equipment repairs.

mx woman with pizza boxes

United States & Canada

How Little George's Pizza & Pasta Local Guys Tackled an Unexpected Expense with DoorDash Capital

Discover how modern restaurant loyalty programs leverage tech, data, and shared values to build lasting customer connections.

Group of friends dining out at a restaurant

Mx restaurant owners group at table

How to Create a Restaurant Loyalty Program That Keeps Customers Coming Back

Discover how a pop-up restaurant can generate lasting local buzz, test bold ideas, and drive repeat business.

Mx Blog - Pop Up to Profit - Hero Image

Pop-Up Restaurants: A Guide to Driving Growth and Building Community​

Learn how this Indian-inspired restaurant partners with DoorDash to grow their customer base in Washington, DC.

Mx - Blog - Daru Casestudy - Lobster

How Daru Delivers Fine Dining at Home with DoorDash

Explore today's dining habits and get industry insights from the 2025 DoorDash Delivery Trends Report.

Mx photo takeout bags pickup register

United States

2025 Consumer Trends in Restaurant & Alcohol Delivery

Discover how to write a standout restaurant manager job description that reflects your needs, attracts top talent, and sets the stage for long-term success.

Mx_Superfine_DiningRoom_MxComputer_0624

How to Write the Perfect Restaurant Manager Job Description: A Guide for Restaurants

From meals and brews to summer picnic food and florals — learn how to prepare your business to deliver on outdoor gatherings.

Mx Blog - Sushi takeout - hero

Best Picnic Foods and Business Prep Tips for Outdoor Gatherings

Learn the industry's top trends and innovations — whether you're considering opening a fast casual restaurant or evolving your existing business. 

Fast Casual Restaurants in 2025: The Top Trends Redefining the Industry

Learn the advantages and potential drawbacks of owning a restaurant franchise, so you can make the best decision for your business.

Mx restaurant kitchen staff working

The Pros and Cons of Owning a Restaurant Franchise

Learn how this iconic Black-owned soul food restaurant in Los Angeles adapted to an evolving neighborhood while staying true to its roots. 

Mx - Dulan's - hero image

How Dulan's on Crenshaw Increased Revenue 25% with DoorDash

Learn how this San Francisco neighborhood staple used DoorDash Capital to expand their business, even in the city's unpredictable restaurant market.

Fiorella case study: table spread

How Fiorella Scaled Their Business Amid Uncertainty with DoorDash Capital

Learn how this beloved San Francisco-based neighborhood Italian restaurant acquires new regulars by partnering exclusively with DoorDash. 

Mx Blog: Fiorella - dinner drinks calzone

How Fiorella Acquired 2,700+ New Customers with DoorDash Promotions

Learn how this Washington DC-based Mexican restaurant created a recipe for success with Sponsored Listings, integrations, and DashPass. 

Mx - Mi Video - huevos rancheros - hero

How Mi Vida Doubled their DoorDash Sales Year-Over-Year

Discover how to write a compelling bartender job description that meets your restaurant's needs, attracts top talent, and sets them up for success.

Mx Blog: bartender-header

How to Write the Perfect Bartender Job Description: A Guide for Restaurants

Be ready for a health inspection at any time with these tips and a restaurant cleaning checklist that helps you prepare your staff and protect your customers.

Mx Blog: How To Prepare Your Restaurant For An Inspection

How To Prepare Your Restaurant For An Inspection With A Kitchen Cleaning Checklist

Learn how to open a restaurant with our checklist including developing a business plan, restaurant marketing strategies, and managing startup costs.

Mx - Online Ordering - Online Ordering 'Smart Button'

Opening a Restaurant Checklist: 9 Essential Steps

Discover how to create a compelling server job description that highlights your restaurant's needs, attracts top candidates, and sets them up for success.

Mx - pickup delivery takeout bags register 

How to Write the Perfect Server Job Description: A Guide for Restaurants

This family-style Sichuan restaurant increased order volume with commission-free online ordering.

Mx Blog Han Dynasty 

How Han Dynasty Increased DoorDash Orders by 23% With Online Ordering

Learn how to start and run a successful coffee shop, from writing a business plan to marketing your business to reach customers and increase profits. 

Mx Blog: How to start a coffee shot (feature)

How to Start a Coffee Shop

Learn how this "fast-fine" Greek restaurant increased DoorDash orders by upgrading its website.

Mx blog Souvla

How Souvla Increased DoorDash Orders by 28% With Online Ordering

Find out the busiest holidays for restaurant food delivery on DoorDash, and get tips to prepare your restaurant for Christmas, New Year's, Mother's Day, and more.

CxBlog-DD-Thanksgiving-MBZ-LEAD

What are the Busiest Days for Restaurant Food Delivery?

The fast-casual restaurant used Tableside Order & Pay to increase sales, boost staff tips, and streamline operations.

Mx Blog Curry Up

How Tableside Order & Pay Helped Curry Up Now Increase Its Average Check Size

This Los Angeles-based pizza restaurant used Online Ordering to streamline and scale their operations.

Mx Blog: Triple Beam Pizza 

How Triple Beam Pizza Increased Website Sales by 14% With Online Ordering

Learn how to write mouth-watering food descriptions for your online menu, including examples of creative food descriptions to inspire you. 

blog-hero-1920x678-v37.08.01.jpg

How to Write Food Descriptions for Your Online Menu

By switching to Online Ordering, the family business made ordering simpler and increased sales.

Mx Blog Biscuit Love

How Biscuit Love Grew Their Online Delivery Sales by 30% With Online Ordering

Explore why healthy restaurant trends matter for restaurants and discover how to adapt menus to meet increasing demand for nutritious dining options.

Mx restaurant cook olive oil

How Healthy Restaurant Trends Are Shaping the Industry

The Texas-based taqueria made small changes with Smart Button that brought big business wins.

Mx Blog Taqueria Arandas

How Taqueria Arandas Increased Its Total Online Ordering Sales by 150%

Learn about the business and environmental benefits of implementing a low-waste kitchen in your restaurant. 

Mx restaurant owner kitchen staff

How Restaurants Can Benefit from Low-Waste Kitchens

Learn how Chris Jerk Caribbean Bistro reached new customers with DoorDash, helping to share its unique and authentic Caribbean concepts with new communities.

Mx - Chris Jerk - featured image

How Chris Jerk Caribbean Bistro Expanded Its Customer Reach with DoorDash

Using a streamlined online ordering platform, mobile app, and easy-to-use loyalty integration, the team at bb.q Chicken successfully modernized the customer experience.

Mx Blog: bb.q Chicken

How bb.q Chicken Switched to DoorDash for Online Ordering and Grew Sales by 40%

The restaurant used digital ordering to drive higher check sizes, increase tips, and improve guest experience.

Mx Blog Loro

How Loro Increased Dine-in Check Sizes by 30% With Tableside Order & Pay

Boost business from new and regular customers with these Valentine’s Day restaurant ideas, trends, and tips.


blog-hero-1920x678-v24.01.03.jpg

8 Valentine's Day Tips for Restaurant Owners

How immersive dining experiences can attract modern diners and reshape the future of dining.

future-of-experiential-dining-01

The Future of Experiential Dining

Learn how this Los Angeles-based fast casual restaurant partnered with DoorDash to reach new customers and grow delivery sales. 

Mx Blog: Mendocino Farms - Mendo Cow

How Mendocino Farms Achieved 10X Returns with DoorDash Promotions

The healthy fast-casual restaurant updated its web ordering and introduced mobile ordering to elevate its online customer experience. 

Mx Learning Center - 3Native Success Stories

How 3Natives Simplified Ordering and Grew Sales by 26% with Online Ordering

Discover the essential differences between fast food and fast casual dining to help you decide which restaurant model aligns best with your business goals.

Mx Blog: Fat Food vs. Fast Casual

Fast Food vs. Fast Casual: Which is Right for Your Business?

Learn how this health-conscious restaurant uses the Online Ordering mobile app to make ordering more convenient and build customer loyalty.

Mx Blog: Green Tomato Feature

Green Tomato Grill Boosts Customer Loyalty Through Online Ordering Mobile App

Boost restaurant profits with menu engineering tips. Learn to analyze costs, design menus, and optimize pricing for success.

Tableside Order & Pay - Integrations 

Menu Engineering 101: Practical Tips to Increase Restaurant Profits

Learn how to negotiate a restaurant lease effectively, understand different lease types, and avoid common pitfalls to secure the best deal for your business.

Mx Blog: Group Meeting 

Expert Tips for Negotiating and Securing the Best Restaurant Lease

Looking for happy hour promotion ideas? Read our guide to hosting a successful happy hour to reach new customers and increase sales.

Mx Blog: Happy-hour-01

Tips for Hosting and Promoting a Happy Hour

Increase sales, find new customers, plan for high volume days, and spread some joy this holiday season with these restaurant holiday marketing tips.

Dx - Reasons to Start Dashing During the Holidays 

10 Holiday Marketing Tips for Restaurants

Learn how to create game day menus, optimize the atmosphere, and offer football promotions to keep fans coming back all season long.

Mx Blog - The Smoke Shop - Chicken Wings

12 Restaurant Football Promotions Tips to Drive Game Day Sales

Learn how to drive restaurant holiday sales in creative ways, helping families stay connected and create memorable and safe experiences. 

How to Increase Restaurant Holiday Sales in 2020

blog-hero-1920x678-v17.01.15.jpg

How to Increase Restaurant Holiday Sales

Learn if a ghost kitchen is the best fit for your business with insights, benefits, and setup tips.

Opening-a-Ghost-Kitchen-01

How to Know if Opening a Ghost Kitchen is Right for Your Restaurant

A pop-up restaurant is a fun and creative way for chefs and restaurateurs to test out new concepts. Follow these nine steps to success when opening one.

Quick-Guide-to-Starting-a-Pop-Up-Restaurant-header

Quick Guide to Starting a Pop-Up Restaurant

Learn how thriving local restaurants can help sustain communities socially and economically.

Mx Blog - The Impact of Restaurants on the Local Economy (1)

The Impact of Restaurants on the Local Economy

Plan your restaurant strategy for game days by understanding football fan trends, and learn how to curate the best football game watching food.