Meet Souvla
Souvla is a collection of modern Greek restaurants in the Bay Area inspired by the casual souvlaki joints found throughout Greece. Souvla is known for its rotisserie-roasted, naturally-raised meats wrapped in warm, fluffy pita bread as well as its hearty salads, Greek wines, and beloved frozen Greek yogurt.
The challenge: Refining its digital strategy
After closing for almost four months during the height of the pandemic, Souvla wanted to refine its on and off-premise strategy. Because of the strong brand they built since opening in 2014, customers were already accustomed to visiting the Souvla website. However, Souvla was
looking for an online ordering system that seamlessly integrated with their POS and didn't disrupt the customer experience.
The solution: Online Ordering
Souvla decided to boost their off-premise business by adding Online Ordering, DoorDash's brandable online ordering solution that makes it easy to grow sales across their own channels (website, native apps, social media, Google page). Online Ordering was easily integrated with their POS system and was easy for staff to use.
"Online Ordering has allowed us to streamline our takeout operations so we can turn website visitors into customers and serve even more people across the City of San Francisco. Running our online business through Online Ordering has also helped us increase orders and gives our guests the flexibility of ordering for pickup or delivery from one place."
Results: Growing digital sales
After twelve months of using Online Ordering, Souvla's total DoorDash orders increased by 28%.* This success builds on Souvla's history of strong off-premise operations - they were early adopters of sidewalk-facing pickup windows and had already built a strong digital presence. In addition, Online Ordering integrated seamlessly with their existing POS system, allowing Souvla to maintain the quality customer experience they're known for while expanding their digital reach.
Pro tip: Make your online ordering options easy to use so customers keep coming back.
Want to make ordering easier for your customers? Learn more about Online Ordering.
*Based on the first twelve months after implementing Online Ordering.
