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Grow sales on your own channels with the DoorDash Commerce Platform

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<p>The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.</p><p>To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.</p><p>Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.</p>

Disclaimer

merchant referral program terms and conditions

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<p>Online Ordering is a commission-free ordering system for your website, powered by DoorDash technology. It allows customers to order directly from your site, native app, or Google profile, giving you full control over the customer experience—and the revenue.</p><p>With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.POS and Aggregator / Middleware that support the following features offer a more streamlined Online Ordering experience:</p>

Dual pricing

Channel based menus

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Detailed Error Reporting

Integrated Promotions

Live menu sync

Order ready signal

Real-time 86ing

Real-Time Item Availability

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

<h3>Qualifications to be referred are:</h3><ul><li>A small business restaurant (75 stores or fewer) located in the US or Canada</li><li>Physical location that is publicly accessible to customers (e.g. brick and mortar store, food truck)</li><li>New to DoorDash Marketplace</li><li>Multiple store locations of the same business will be treated as a single Referred Merchant</li></ul><h3>Qualifications for referring merchants to receive their bonus are:</h3><ul><li>Referred restaurant is active on DoorDash Marketplace within 45 days since their referral</li><li>Referred restaurant has 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li><li>Referring restaurant must be active on DoorDash Marketplace</li><li>Referring restaurant must have 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li></ul>

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

What makes a brand unforgettable? Learn how to create, fine-tune, or relaunch your business' authentic brand voice.

MX - DCP 

MX - DCP UTM

MX-DCP

MX - TR Download Visitors 

Ninetailed - MX - DCP UTM Audience

Ana Test - Ninetailed Audience

EN-US Traffic [NEW]

Ninetailed - EN US Only

Ninetailed - Mx - Profitability - Angela Wright

Mx - Promotions Visitors 

[Ninetailed] Mobile Device

NT - Paid Search & Campaign ID = 22387350661 or 22387350661 (BOF)

Mx - Alcohol Visitors

Mx - Sponsored Listings Visitors

Mx - Returning Marketplace Users

Ninetailed - Returning Users

Traffic includes: 
utm_source=Google&utm_medium=Paid_Display
utm_source=Google&utm_medium=Paid_Search
utm_source=Bing&utm_medium=Paid_Search

NT - Paid Search & Display Traffic (BOF)

Ninetailed - US Only (New)

Ninetailed - US Only

Catering Traffic

Ninetailed - EN Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

MX - DCP Form Display

MX - Display DCP form

MX DCP Form Display

MX - Display DCP Form

MX - Display DCP Form (UTM)

MX - DCP Display Form Button

MX - DCP Button

MX - Ninetailed Personalization - DCP Form Button

MX - Ninetailed Personalization - DCP Form Display

MX - DCP Form Display Button

MX - Button Personalization DCP

Ana Test - Ninetailed Experiece

MX FINAL CTA DCP

MX - Ninetailed Personalization - DCP Button

MX Featured Card DCP Form LIS

MX Featured Card DCP Form BRW

MX Featured Card DCP Form UAI

MX Featured Card DCP Form RO

Mx - Ninetailed - DCP Homepage - Prefilled Form Test

DDfB - Ninetailed - Enterprise Hero CTA

Corp - A/A Test

Ads - Media Splash - Platform Messaging - Ninetailed Video Experiment

Mx - A/A Test 

DDfB - Ninetailed - Homepage Split Test [03/24]

Mx - Ninetailed - Marketplace Pricing Page -  Move Pricing Up

Mx - Ninetailed - DCP - Homepage Hero Images Test

Mx - Ninetailed Experience - Profitability - Angela

Mx - Homepage - Content Retargeting - Promotions

Ads - Ninetailed Experiment - HOMEPAGE TEST #2 

Ads - CPG Page A/B test - CPG-tailored messaging Experiment

Ads - Ninetailed Experiment - Landing Page - Test #2

A/B TEST #1: HERO TEST - COMPLIANCE VS. ROI
Variant A: Compliance / Trust-Forward Hero
Variant B: ROI/Reach


Mx Alcohol Landing Page - Ninetailed Experiment #1

Mx Alcohol Landing Page - Ninetailed Experiment #2

Mx - NINETAILED - Flower Shop Landing Page Test #2 A/B (Product-Focused VS. Outcomes-Focused Messaging) 

Mx - NINETAILED - Flower Shop Landing Page Test #1 A/B (Aspirational VS. Practical Framing)

Mx - Ninetailed - Flowers Test #1

We’re updating the site photography to the new branding and will be testing the new image versus the outdated image with the business link. Test end date: Jan 8

Mx - Ninetailed - New Image Homepage Hero Test

DDfB - Ninetailed - Homepage Page Test

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

Mx - Ninetailed - DCP Form - Header Copy Test

[NT-5] DDfb Ninetailed testing

Corp - LCSP - NT - Cheeseburger Index

[Ninetailed] Corp - Local Commerce Report - Plotly

test

Mx Ninetailed - Test 1B

Mx Flower 1 Test

Mx (US/CA/AU/NZ) - Flower Shop - NV TEST #1 - Variant B: Aspirational/Lifestyle

We think by focusing on the pricing plan module and adding it top of fold, we will increase conversion.

Mx - Ninetailed - Marketplace Pricing v Content Test

DDfB - Ninetailed Catering - Order now/Concierge form Test

DDfB Pharma CTA: Connect Now vs Connect with Sales

Dx - Ninetailed - Getting Started Hero Banner Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points consistent with the ad assets, then we will increase lead form submissions from merchants because the new positioning will better align with their expectations. 


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Paid Traffic - Homepage Hero Copy Test V2

Mx - Homepage - Content Retargeting - Alcohol

Mx - Homepage - Content Retargeting - Sponsored Listings

Mx - Ninetailed - Homepage Hero Returning Users - Recommended Product

When users return to the Marketplace Landing page, they see a "Welcome Back" Message in the Hero

Mx - Ninetailed Personalization - Marketplace Returning users

For returning users, show a "welcome back" message in the hero for Homepage

Mx - Ninetailed Personalization - Homepage Returning Users

Mx - Ninetailed - Homepage Hero Returning Users Messaging

For returning users, show a "welcome back" message

Mx - MP Page - Returning Users

Mx - Ninetailed Experience - Cx Reach - David Cohen

More benefit-driven, Dasher-first language (highlighting earnings, variety, and flexibility) will increase engagement and conversion versus generic product naming. https://docs.google.com/document/d/17IbgVyIBWxOQrlPFMwRRjaDz579xRI4KZXQQ7F3Y4qs/edit?usp=sharing

Dx - Ninetailed - Shop & Deliver Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

Shortening the page will improve lead form submissions. 

Mx - Ninetailed - Online Ordering - Shorter Page

Mx - Ninetailed - Homepage Image Test

Mx - Ninetailed - DCP - Video

[NT-4] DDfB Ninetailed Prod Testing

[NT-2] Dx Production Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

Mx - Ninetailed - DCP Form Test - Shortened Version

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Profitability - Brett

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

[NT-3] Mx Ninetailed Prod Testing

See how this new Ridgefield, Washington food cart used a commission-free website to build a professional online presence, turning Google searches into direct orders.

Mx Commerce Platform - Shawarma Refuge Success Story - Featured Image

Global

How Shawarma Refuge Grew Sales by 67% in Three Weeks with a Branded Website

Discover practical restaurant marketing ideas from real merchants you can use to reach more customers, build loyalty, grow your business, and boost orders.

Mx Blog - Host Job Description - Hero Image - Barista counter service at coffee shop

United States

25 Restaurant Marketing Ideas That Actually Drive Revenue in 2026

Restaurant loyalty programs increase repeat orders and revenue. According to the 2026 Restaurant Industry Trends Report, 66% of consumers order more often from restaurants where they actively use a loyalty program.

Group of friends dining out at a restaurant

Mx restaurant owners group at table

How to start a restaurant loyalty program in 2026

Learn how this Ontario, CA seafood staple keeps customers hooked with Cross-Channel Loyalty, available with DoorDash Commerce Platform.

Mx - Commerce Platform - Success Stories -  Fishhook Seafood

How Fishhook Seafood Boosted Sales by 33% with DoorDash Commerce Platform

Learn how this Ontario, California seafood staple keeps customers hooked with Cross-Channel Loyalty, available with DoorDash Commerce Platform.

Discover the must-have features of a restaurant online ordering system, from commission-free ordering to branded websites, apps, and loyalty tools. 

Mx Blog - Commerce Platform - Online Ordering System Featured Image

What to Look for in a Restaurant Online Ordering System

Integrated Marketing Manager Rachel Pettis reflects on how restaurants can turn meaningful moments like Valentine's Day into lasting customer relationships.

Mx - Commerce Platform - Valentine's Day Blog

A Love Letter to Restaurant Operators

See how a family-owned Fort Wayne pizzeria paired DoorDash Marketplace with Commerce Platform to reach new customers and grow direct sales.


Mx - Commerce Platform - Success Stories - Johnny OX Pizzeria

How Johnny OX Pizzeria boosted online orders by 59% by launching a branded website with DoorDash Commerce Platform

Discover how a restaurant commerce platform can fuel smarter operations and stronger growth — across every owned channel. 

Mx Blog - What is a Commerce Platform - Hero

What Is a Restaurant Commerce Platform (and Why It Matters for Your Business)

Discover fresh restaurant web design ideas that drive repeat orders — and how to launch your own custom-branded site with DoorDash. 

Mx Restaurant Website Design - Hero Image

The Best Restaurant Website Designs That Inspire Online Orders

Learn how to set up online ordering for your restaurant while keeping personal touch — your hospitality and branding — strong across all of your channels.

Marketplace

Commerce Platform

Integrations

Reservations

Branding

How Shawarma Refuge Grew Sales by 67% in Three Weeks with a Branded Website

25 Restaurant Marketing Ideas That Actually Drive Revenue in 2026

How to start a restaurant loyalty program in 2026

How Fishhook Seafood Boosted Sales by 33% with DoorDash Commerce Platform

How Fishhook Seafood Boosted Sales by 33% with DoorDash Commerce Platform

What to Look for in a Restaurant Online Ordering System