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Grow sales on your own channels with the DoorDash Commerce Platform

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<p>The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.</p><p>To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.</p><p>Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.</p>

Disclaimer

merchant referral program terms and conditions

If you'd like to request an integration, click “Request partner” below

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<p>With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.</p><p>POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:</p>

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Live menu sync

Order ready signal

Real-time 86ing

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

<h3>Qualifications to be referred are:</h3><ul><li>A small business restaurant (75 stores or fewer) located in the US or Canada, excluding Puerto Rico</li><li>Physical location that is publicly accessible to customers (e.g. brick and mortar store, food truck)</li><li>New to DoorDash Marketplace</li><li>Multiple store locations of the same business will be treated as a single Referred Merchant</li></ul><h3>Qualifications for referring merchants to receive their bonus are:</h3><ul><li>Referred restaurant is active on DoorDash Marketplace within 45 days since their referral</li><li>Referred restaurant has 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li><li>Referring restaurant must be active on DoorDash Marketplace</li><li>Referring restaurant must have 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li></ul>

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Hungry for restaurant business tips, strategies, industry stories, and more? Dig in!

[Ninetailed] Mobile Device

NT - Paid Search & Campaign ID = 22387350661 or 22387350661 (BOF)

Mx - Alcohol Visitors

Mx - Sponsored Listings Visitors

Mx - Promotions Visitors 

Mx - Returning Marketplace Users

Ninetailed - EN US Only

Ninetailed - Returning Users

Traffic includes: 
utm_source=Google&utm_medium=Paid_Display
utm_source=Google&utm_medium=Paid_Search
utm_source=Bing&utm_medium=Paid_Search

NT - Paid Search & Display Traffic (BOF)

Ninetailed - US Only (New)

Ninetailed - US Only

Catering Traffic

Ninetailed - EN Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

[Ninetailed] Corp - Local Commerce Report - Plotly

We think by focusing on the pricing plan module and adding it top of fold, we will increase conversion.

Mx - Ninetailed - Marketplace Pricing v Content Test

DDfB - Ninetailed Catering - Order now/Concierge form Test

DDfB Pharma CTA: Connect Now vs Connect with Sales

Dx - Ninetailed - Getting Started Hero Banner Test

We’re updating the site photography to the new branding and will be testing the new image versus the outdated image with the business link. Test end date: Jan 8

Mx - Ninetailed - New Image Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points consistent with the ad assets, then we will increase lead form submissions from merchants because the new positioning will better align with their expectations. 


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Paid Traffic - Homepage Hero Copy Test V2

Mx - Homepage - Content Retargeting - Promotions

Mx - Homepage - Content Retargeting - Alcohol

Mx - Homepage - Content Retargeting - Sponsored Listings

Mx - Ninetailed - Homepage Hero Returning Users - Recommended Product

When users return to the Marketplace Landing page, they see a "Welcome Back" Message in the Hero

Mx - Ninetailed Personalization - Marketplace Returning users

For returning users, show a "welcome back" message in the hero for Homepage

Mx - Ninetailed Personalization - Homepage Returning Users

Mx - Ninetailed - Homepage Hero Returning Users Messaging

For returning users, show a "welcome back" message

Mx - MP Page - Returning Users

Mx - Ninetailed Experience - Cx Reach - David Cohen

More benefit-driven, Dasher-first language (highlighting earnings, variety, and flexibility) will increase engagement and conversion versus generic product naming. https://docs.google.com/document/d/17IbgVyIBWxOQrlPFMwRRjaDz579xRI4KZXQQ7F3Y4qs/edit?usp=sharing

Dx - Ninetailed - Shop & Deliver Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

Shortening the page will improve lead form submissions. 

Mx - Ninetailed - Online Ordering - Shorter Page

Mx - Ninetailed - Homepage Image Test

Mx - Ninetailed - DCP - Video

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

[NT-2] Dx Production Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Mx - Ninetailed - DCP Form Test - Shortened Version

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

test

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Mx - Ninetailed - DCP Form - Header Copy Test

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

Learn how to create game day menus, optimize the atmosphere, and offer football promotions to keep fans coming back all season long.

Mx Blog - 12 Restaurant Football Ideas Header

Global

12 Restaurant Football Promotions Tips to Drive Game Day Sales

Game Day is a great opportunity to drive takeout sales — whether it’s running a special promotion on tacos or hosting a giveaway.

Mx - Commerce Platform - Game Day - Inline 

United States

Football Game Day Menu Ideas & Promotion Tips

Explore local SEO for restaurants in 2026 — what’s changing in Google search, how AI affects visibility, and the strategies to rank higher. 

Mx Blog: Group Meeting 

How to Rank Your Restaurant on Google in 2026: What's Changing

Discover how Great Khan's strengthened their brand, grew sales, and improved customer loyalty with the Pro package. 


Mx - Commerce Platform - Great Khan's Case Study Hero

How Great Khan's Mongolian BBQ Turned Mall Visitors Into Regulars with the Pro Package

Learn how Trill Burgers turned local buzz into delivery growth with DoorDash.

Mx - Trill Burgers - Header

How Trill Burgers Grew Sales by 142% with DoorDash Delivery

Learn how this Steel City staple went from managing in-house delivery drivers to opening eight locations city-wide with Marketplace and Drive On-Demand.

Mx - Caliente's Pizza - Header

How Caliente Pizza & Draft House Expanded to Multiple Locations with DoorDash

Discover fresh restaurant web design ideas that drive repeat orders — and how to launch your own custom-branded site with DoorDash. 

Mx Restaurant Website Design - Hero Image

The Best Restaurant Website Designs That Inspire Online Orders

Restaurant automation software can help restaurants streamline daily operations and keep teams focused on great service.

Mx - DCP - Don't Sleep on 2026 Webinar - Hero

Restaurant Automation Software Explained: Reduce Labor Costs Without Sacrificing Service

Discover how a restaurant commerce platform can fuel smarter operations and stronger growth — across every owned channel. 

Mx Blog - What is a Commerce Platform - Hero

What Is a Restaurant Commerce Platform (and Why It Matters for Your Business)

Learn how to measure and improve your restaurant profit margins with these helpful tips.


How to Improve Your Restaurant Profit Margin

Nipun Kant, Director of Digital Ordering, explains why direct ordering will define restaurant success in 2026 and how the right tech partner can help drive growth.

Mx Blog - Commerce Platform - Direct Ordering

Why Direct Ordering Should Be Your Top Priority in 2026

Discover practical restaurant marketing ideas from real merchants you can use to reach more customers, build loyalty, grow your business, and boost orders.

Mx Blog - Host Job Description - Hero Image - Barista counter service at coffee shop

9 Restaurant Marketing Ideas (With Examples from Real Merchants)

Discover 12 proven strategies to build a restaurant website that boosts sales, drives loyalty, and grows your business.



Mx Blog - How to Build a Restaurant Website That Converts in 2026 - Hero

United States & Canada

How to Build a Restaurant Website That Converts in 2026

Learn how to set up online ordering for your restaurant while keeping personal touch — your hospitality and branding — strong across all of your channels.

Mx Blog - Commerce Platform - SMS and Email Campaigns Header

How to Set Up Online Ordering Without Losing Your Brand's Personal Touch

Find out how DoorDash works for food trucks, and learn about key features that set up food truck operators for success.

Mx - How DoorDash Works for Food Truck Delivery - Header

How DoorDash Works for Food Truck Delivery

Learn how to calculate ROAS (Return on Ad Spend) to optimize your restaurant marketing initiatives.

Mx - What is ROAS - Header

ROAS for Restaurants: What It Is and How to Calculate It

Learn how this New York City Korean restaurant expanded its reach — and why they recommend DoorDash to fellow business owners.

Mx - Handsome Rice Success Story - Header

Why Handsome Rice Recommends DoorDash to Merchants

Discover 12 proven strategies to build a restaurant website that boosts sales, drives loyalty, and grows your business.

Mx - DCP - Restaurant Website - Header

United States, Canada & Australia

From loyalty programs to email marketing and from special events to promotions, here are some easy ways to attract new customers to your restaurant and boost sales.

Mx - How to Attract New Customers to Your Restaurant - Header

How to Attract New Customers to Your Restaurant

Explore which DoorDash products and plans make the most sense for your current business and future goals. 

Mx - Which Products and Pricing - Header

Which DoorDash Plans and Products Are Right for You?

The best restaurant loyalty programs keep bringing customers back, increase engagement, and deliver measurable ROI. Let's compare punch cards, points, and tiers to see which works best for your business.

Mx Blog - Restaurant Loyalty Programs - Header

The ROI of Restaurant Loyalty Programs: Punch Cards vs Points vs Tiers

Increase sales, find new customers, plan for high volume days, and spread some joy during the 2025 holiday season with these holiday marketing tips for restaurants.

Mx Blog - Holiday Marketing Tips for Restaurants

12 Holiday Marketing Tips for Restaurants

Looking to drum up sales this winter? Use these restaurant marketing tips to attract diners during the colder months. 

Mx Blog - Winter Holiday Marketing - Header Image

11 Foolproof Tips for Marketing Your Restaurant This Winter

Mx - Learning Center - Live Order Management - Header

Learn how to build a restaurant loyalty program from the ground up — with practical examples from real restaurants that have already made loyalty work for them. 

Mx Blog - Restaurant Rewards and Loyalty Program - Header Image

How to Build a Restaurant Rewards and Loyalty Program That Brings Customers Back

End 2025 strong by showing appreciation to your diners. Learn simple ways to build trust, boost repeat business, and start 2026 with loyal customers.

Mx Blog - 2025 Customers Into 2026 - Header Image

How to Bring Your 2025 Customers Into 2026 and Keep Them Coming Back

Learn how a Winston-Salem favorite used DoorDash’s Merchant Referral Program to strengthen local ties — and help other restaurants grow.